CGH Injury Lawyers, SEO Audit and Action Plan

Builds campaign org, match-type-by-budget plan, Smart Bidding ladder, budget allocation, and conversion tracking audit.

Audits and improves Quality Score across ad relevance, expected CTR, and landing page experience.

Builds a comprehensive negative keyword bank to eliminate wasted spend in competitive PI search.

Designs and prioritizes conversion rate experiments for law firm landing pages and intake flows.

Scripts for intake calls, objection handling, and case qualification conversations.

Selects the right SEO playbook based on domain authority, competition, and budget.

Ranks SEO initiatives by projected ROI, effort, and impact timeline.

Produces optimized page copy, meta tags, headers, and schema for each practice area page.

Complete technical checklist for domain migrations with redirect mapping and monitoring.

Tests and optimizes title tag variants for higher click-through rate in Google Search.

Applies the StoryBrand framework to law firm messaging and website copy.

Builds the reporting stack tracking calls, leads, CPL, and case pipeline.

UX patterns for local service business sites: trust signals, CTAs, and mobile-first layouts.